Sheeple on Black Friday

#BuyNothingDay saw the sheeple riot.  But not against consumerism.  Not against the corporate giants.
They rioted with pepper spray. They punched their way through. They were tased. They were arrested. For what?
For that "great deal" on that latest DVD player/toy/junk!  They ran over or through fellow man to "get what they want!"
Instead of democracy and equality (what we need) the sheeple voted for more Stuff (what they want).  Consumer culture remains strong - not something we should be proud of.
Instead of celebrating the increase in Black Friday spending over last year, we should mourn the loss of simplicity/family/quality time...