Buyer beware

Companies Misleading Consumers with the Word 'Organic'?

Some food companies have found a way to cast their processed foods as organic without going through the inconvenience of using certified organic ingredients in their products. By incorporating "organic" into their names, these companies have been able to display the magic word on the packaging of food products that are not in fact certified organic.

This deception has recently been called out by the Cornucopia Institute, an organic watchdog group, which has filed complaints with the National Organic Standards Board and Federal Trade Commission.

The alleged infractions run the spectrum from blatant misrepresentation, in the case of Oskri Organics, to stretching the limits of evolving definitions of organic, in the case of a surprise entry in Cornucopia's list of shame: the much-loved Newman's Own Organics.

Regulations and standards needed.