Say it ain't so Jeff

Seventh Generation Partnering With Walmart Will Create a Healthier World

When I first heard yesterday's announcement that Seventh Generation and Walmart are entering into a long-term strategic partnership to get Seventh Gen's eco-friendly cleaning products, diapers and wipes into Walmart's stores as well as online shop, my initial reaction was to check the weather reports to see if hell had indeed frozen over...

* First that Walmart is not the same company it was even five years ago. It's a much different organization that has fairly dramatically and with little fanfare transformed itself into a serious sustainability leader. A few months ago, I wrote a long post about just how much remarkable progress the retailer has made and the tremendous level of positive influence it's now wielding on its employees, customers, suppliers, and communities. I won't repeat all that here. Suffice it to say that Walmart has come a very long way and is committed to going a great deal further.

* Second, Walmart's size means we'll reach people and places we couldn't reach before and help countless more families lead safer, healthier lives. From rural outposts to inner cities, we'll get much closer to fulfilling our mission to help all consumers protect the planet and themselves from harm.

But we must remember the sentiment in this video: