The doctor explains it all

Go and watch the video of GOP Spinmaster Teaches Stephen Colbert How to Sugarcoat Oil Drilling & Global Warming

"the party should describe its policies as "conservationist" instead of "environmentalist", because "most people" think environmentalists are "extremists" who indulge in "some pretty bizarre behavior... that turns off many voters". Notice all those "key words"? It's the genesis of an effective strategy to marginalize environmentalists as fringe radicals and weird hippies. And in the video above, Luntz shows, step by step, exactly the ways in which politicians communicated those talking points. And it worked. Look around -- anyone that continues to believe that there is no consensus amongst scientists that human activity is warming the planet was duped, and continues to be duped, at least in part by this man.

And he brags about his success!  Insanity!