Veganism or Plant Strong

Forks over Knives  looks at plant based diets and their very positive effects over health.  One of the folks pictured in the clip is Rip Esselstyn  and his Engine 2 Diet.  Saw this book all over Whole Foods the other day.  A very strong link between the two.
"Plant Strong" is another word for veganism.  If the name has to change to get more people to switch to plant=based diets - great.
With this movie and diet - if people will only adopt plant-based diets for health reasons rather than environmental reasons - Fine.  As long as the switch is made.