Saturday, August 15, 2009

Word of the day: Ecotopia

From Wikipedia:
Ecotopia: The Notebooks and Reports of William Weston is the title of a seminal novel by Ernest Callenbach, published in 1975. The society described in the book is one of the first ecological utopias and was influential on the counterculture, and the green movement in the 1970s and thereafter.

The citizens of Ecotopia shared a common aim: they were looking for a balance between themselves and nature. They were “literally sick of bad air, chemicalized food, and lunatic advertising. They turned to politics because it was finally the only route to self-preservation[2].” In the mid-20th century as “firms grew in size and complexity citizens needed to know the market would still serve the interests for those it claimed to exist[3]”. Callenbach’s Ecotopia targets the fact that many people did not feel that the market and the government were serving them in the way they wanted them to. This book was “a protest against consumerism and materialism, among other aspects of American life[4]”.

This word begs the question of the day : Will we ever reach that ecological utopia? Or at least find a balance between nature and our lives?

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