Tuesday, September 7, 2010

Marketing mistake?

What is EVIAN Spelled Backward?
Americans spend more on gourmet water per year than we do on our water systems. The amount of fossil fuel we use to make the plastic bottles in a single year could power a million cars. And here's the craziest thing about bottled water: 25% to 40% comes from a public tap.
The title got me. Was the name a marketing mistake? Or was it a message?
Reminds me of all those messages in songs played backwards - "I buried Paul."

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