Violent Climate Change Film
At times it's seemed like the 10:10 Campaign has got the whole of Britain cutting its carbon. From football teams to corporations to schools, individuals and organizations have committed to 10% CO2 cuts in just one year. Even the new UK Government pledged to cut its own emissions 10% in 2010. But 10:10 hasn't been free of controversy—most notably facing accusations of eco-snobbery for turning down an airport wanting to cut its emissions. Now 10:10 has caused a stir again, releasing and then promptly withdrawing a film in which school children, corporate workers and even a famous footballer are blown up for not taking part in cutting their emissions. So what's up? Is this a clever use of dark and self-deprecating humor to capture attention and hit the headlines, or a disastrous, inappropriate and violent own-goal for the environmental movement?
Lighten up folks. A serious topic - but funny!
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