Trader Joe's on the right path

Trader Joe's moving to sustainable seafood

Food you buy at Trader Joe's is the good stuff, right? Eco-friendly and healthy? Unfortunately, that's not been the case for their fish—but that's changing, as Trader Joe's announces plans to offer only sustainable seafood by the end of 2012. Greenpeace's mock web site attacking Trader Joe's appalling lack of sustainability went viral, pushing the grocer to take action. Trader Joe's had previously ranked an abysmal 17th on a list of seafood sustainability at major supermarkets, scoring below chains such as Wal-Mart, Target and Costco.

Rank below Costco and Wal-Mart? Wow - not very good. At least by 2012 they'll be on the right track. Question is - why is it taking so long?