Tuesday, March 9, 2010

True cost of products

The Story of Stuff: Externalized Costs and the $4.99 Radio
Walking to work one day I wanted to listen to the news, so I popped into Radio Shack. I found a cute little green radio for $4.99. Pleased with my bargain, I stood in line to pay, but then started wondering: how could $4.99 cover the cost of extracting the raw materials, manufacturing the parts, assembling the radio, and getting it into my hands?


Whenever I go to buy something I get sidetracked, thinking of how it got here. It's an occupational hazard. I spent a decade traveling around the world, visiting the factories where our stuff is made and the dumps where it goes when we don't want it any more. What I learned makes it impossible for me to look at anything and not see the journey it made through the global take-make-waste system.


The metal in that $4.99 radio was probably mined in Africa. The petroleum that went into the plastic probably was pumped from Iraq, and the plastic itself produced in China. The packaging came from forests in Brazil or Canada. Maybe the parts were then shipped across the ocean to Mexico, where some 15-year-old in a maquiladora assembled the radio. There it was put on a truck or a train and shipped to a distribution center in Southern California, then 500 miles north to my local store.


Four-ninety-nine? That wouldn't pay for the shelf space it took up until I came along, let alone the salary for the guy who helped me pick it out.


That's when I realized: I didn't pay for the radio. So who did?


Who paid for that $4.99 radio? Some people paid with the loss of their natural resources. Some paid with the loss of clean air, with increased asthma and cancer rates. Some workers paid by having to cover their own health insurance. Kids in Africa paid with their future: a third of the school-age children in parts of the Congo now drop out to mine metals for electronics. All along the way, people pitched in, or were forced to, so I could buy a radio for $4.99 -- so cheap that if it broke I could just throw it away.


Who paid for that $4.99 radio? Some people paid with the loss of their natural resources. Some paid with the loss of clean air, with increased asthma and cancer rates. Some workers paid by having to cover their own health insurance. Kids in Africa paid with their future: a third of the school-age children in parts of the Congo now drop out to mine metals for electronics. All along the way, people pitched in, or were forced to, so I could buy a radio for $4.99 -- so cheap that if it broke I could just throw it away.

Consumer madness...I want, I want...the latest and greatest....

Think, simplify.

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