Tuesday, May 12, 2009

Beer and lawns?

 

Saint Arnold Brewing has the best named beer around - Fancy Lawnmower.
When it came to naming the beer, we performed our typical expensive, highly sophisticated consumer research program. We made a sheet of paper with five potential beer names on it: Select, Blonde, Kölsch, Golden and Fancy Lawnmower Beer. We then went around to any parties or bars we were at and handed out these sheets to have people rate their perception of the quality of the beer with each name on a scale of 1 to 5. If we just averaged the totals, Golden would have won. People rated Fancy Lawnmower Beer either a 1 or a 5, but all anyone wanted to talk about, no matter what they rated it, when they handed their questionnaire in was Fancy Lawnmower Beer.


This beer has a distinctive floral hop aroma. This, combined with the power of suggestion leads many people to inform us that this beer tastes like grass. No it doesn't, silly. And stop smoking so much of it.
May have to take a trip to Texas just to get a bottle. Love that label.


Thanks to Beer Labels.com

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