Leave the Lorax alone

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New 'Green Coal' Company Names Itself After the Lorax Without Permisson

Now, a new start-up coal company is attempting to pull off a double whammy--it's both calling itself a "green coal" company, and naming itself "LoraxAg" after Dr. Seuss' beloved environmental children's book. The move reeks of desperation--made worse by the fact that the company didn't bother to get permission to use the name.


First of all, there's no such thing as clean coal. We all know that. But to drag the Lorax into it? That's just low.


Hear, hear. If the Lorax were to watch a single mountaintop removal mining operation in action, he'd probably weep. It's worth noting that the company's goal of finding "a less toxic use for high-sulfur coal" is actually a worthy pursuit, especially considering the volume of coal burned--and will continue to burn for some time--in our power plants. But I think it's safe to say it's not quite up to Lorax standards.

Clean coal, green coal, safe nuclear power...the list of fairy tales continues. Disgusting to use these terms but to then include the Lorax in the mix --- makes it even worse.